The Future of innovations
We have identified the key B2B innovation trends that are already reshaping the Nordic and Baltic markets. Based on our research with 50+ industry leaders we’ve mapped the structural shifts that define how corporations and technology partners connect today.
Understanding what drives innovation
Despite record investments in R&D, Nordic enterprises face a critical “Execution Gap.” Our primary research, involving deep-dive interviews with 50+ industry leaders, reveals that while the strategic intent for innovation is high, the conversion rate from pilot to industrial scale remains low.
At Bridgium, we have identified the key technological and economic trends that are redefining how enterprises interact with external innovators. This summary outlines how these shifts impact business processes, product development, and sales strategies.
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